NFT's and the Metaverse (an intro)

#boredape #nft #thoughts Mar 25, 2022

As a seasoned team of marketeers focusing on using the latest technology to help clients get closer to prospects, to understand their drivers and ultimately build brand and demand pipeline.

We've seen the birth and establishment of Web 1.0, Web 2.0, Email marketing, Digital and social marketing, the explosion of content and innovations like Marketing Automation and ABM (by the way, if you need any help with those - head over to Creation) so the progression to NFTs and the Metaverse has been a fairly logical journey.

But this time it's different.

NFT's open up a whole new world of business opportunities and revenue models.

So let's take a brief look back at where NFTs have come from. 

The Birth of the Blockchain and the Non-fungible token.

2008 saw the birth of the blockchain (please sign up for our free course for the full background story) and this brought in the concept of trustlessness - meaning you do not need to place your sole trust in any one stranger, institution, or other third party in order for a network or payment system to function. 

While, most tokens that run on a blockchain (a cryptocurrency) are fungible (meaning they are all the same – like a £10 note or a Bitcoin), you are able to create a special form of token called an NFT, a “non-fungible token”, which is by definition provably unique.

An NFT can be a piece of art, and animation or a video and it’s stored on the blockchain for ease of sales and secure storage. It can even be paired with a physical piece of art, as an alternative way to offer and sell art or products into the market.

The nature of the peer-to-peer transaction means there is no intermediary costs, but more than that, the smart contracts means the creator can receive a % of all ongoing sales. 

The History of NFTs to today.


May 3rd, 2014, Kevin McCoy minted the first ever non-fungible token “Quantum,” way before the crypto art market exploded. This was recently sold by Sotheby’s for almost $1.5m.



In 2016, memes entered the blockchain, and CryptoArt was born with the Rare Pepe Wallet and it was the first time creators around the world could submit and sell their own artwork. It was also the first time digital art could have intrinsic value. The rarest Pepe of them all, “Homer Pepe”, sold for 205 ETH (over $600k at todays price).



John Watkinson and Matt Hall, the creators of Larva Labs, created unique characters generated on the Ethereum blockchain and they were limited to 10,000. The project name, Cryptopunks. This was the birth of the large collection NFTs, which offered both the art + the chance of rarity through randomised traits.



CryptoKitties NFTs brought virtual gaming to the blockchain by allowing owners to adopt, breed, and trade virtual cats using Ethereum. Created by a Vancouver-based company called Axiom Zen and quickly went viral, earning funding from top investors due to their rise in users. Axiom Zen later spun off CryptoKitties into Dapper Labs.



Between 2018 and 2021 saw NFTs slowly move into public awareness before exploding into mainstream adoption in early 2021, with hugely successful projects like the Bored Ape Yacht Club, which initially minted for 0.08 ETH (around $200 at the time) and has since seen a trading volume of over 385k ETH (over $1bn).

The 721, NFTs and the Future (and you?).

We're here because we are dedicated to helping creators, brands and investors to navigate the web 3.0 and NFT space. Currently the largest NFT market place has around 900k users, but soon, Coinbase will launch an NFT engine to its 73m users and allow anyone to buy an NFT with a mastercard, removing the current barriers of needing to buy Ethereum first. This combined with Meta and Twitters latest announcements, Adidas moving into the NFT space for validation of real work kicks plus digital wearables and Nike buying an NFT studio and more, means the space is only just getting started.

If you are reading this – you are early. And if you want to get into the space, we're here to help.


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